A-Z Guide
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Contact List
In the Loyalty Communication CRM, you store all information related to your customers – their names, Email addresses, mobile numbers,...
Segment
What is a Segment? A Segment is a sub-group within a Contact List based on certain conditions or criteria. What...
SMS Encoding
What is SMS Encoding? SMS encoding refers to the act of transforming a text message into a form that can...
Contact
All information pertaining to a customer is saved under the entity Contact in the Loyalty Communication CRM. A Contact captures...
Goal
What is a Goal? A Goal helps you quantify and set performance targets for your marketing campaigns. Once you set...
Landing Page Conversion Goal
Every Landing Page is designed with an end goal in mind. A Landing Page Conversion means that a visitor on...
Landing Page Performance Goal
Landing Page Performance Goals help you set overall performance targets for a Landing Page, i.e., the visitor response and behavior...
SMS Sending Goal
An SMS Sending Goal can be used to set overall performance targets for an SMS Sending. It includes: Targets to...
Email Sending Goal
An Email Sending Goal can be used to set overall performance targets for an Email Sending. It includes: targets to...
Email Conversion Goal
In digital marketing, Conversion refers to the point where the recipient of a marketing campaign performs the desired action in...
Custom Field
The Loyalty Communication CRM stores all information about the Contacts under heads called Fields. There are certain predefined fields called...
Template
We understand that when you plan and send your marketing campaigns, many of the details tend to be common across...
SMS Trigger Template
An SMS Trigger Template allows you to save all the details necessary to trigger an SMS Sending as an SMS...
Email Trigger Template
An Email Trigger Template allows you to save all the details necessary to trigger an Email Sending as a Template....
SMS Double Opt-in Template
In a double opt-in process, customers need to additionally verify their mobile number/ Email address by clicking on a verification...
Email Double Opt-in Template
In a double opt-in process, customers need to additionally verify their mobile number/ Email address by clicking on a verification...
SMS and Email Unsubscribe Template
SMS and Email Unsubscribe Templates allow you to create the webpage to which your contacts would be redirected, in case...
Goal Template
Goal templates allow you to save target KPI values for your campaigns as a Template. Doing so helps you save...
Net Promoter Score (NPS)
A successful business is inevitably the one that puts its customers at the front and center of everything – from...
UTM Code
What is a UTM code? A UTM code is a portion of text appended to URLs that enables you to...
Folder
A Folder is an organizational tool designed to make campaign management easier! Like folders help you organize and group different...
Opt-in
The word Opt-in means seeking the customer’s permission to add them to your marketing list. Depending on the procedure followed...
Single Opt-in Signups
In a single opt-in signup process, the customer is added to the CRM as soon as he/she gives his/her consent...
Double Opt-in Signups
In double opt-in signups, customers need to additionally verify their mobile number/ Email address by clicking on a verification link...
Landing Page
A Landing Page is an independent web page to which potential customers are redirected when they click through a digital...
Whitelabel
A white-label product is a product or service produced by one company that other companies rebrand to make it appear...
Survey
A survey is a set of questions designed to investigate the ideas or opinions of the target audience regarding a...
QR code
What is a QR code? QR stands for “Quick Response.” A QR code is a two-dimensional scannable image composed of...